Certificate in Marketing Communication

Twenty-one semester hours (7 courses) are required for this certificate. Up to nine of those hours (3 courses) may be transferred in from other institutions or completed by prior learning portfolio. The capstone course—Communication 300, Public Communication Campaigns—must be taken at MBC. You will need to either hold a baccalaureate degree or have at least a 2.0 “C” average in recent college work to be admitted to the Adult Degree Program.

Courses are available online, in small classes at your local MBC regional center, on campus in Staunton in traditional formats, or by independent tutorial study. You will need to complete all coursework with a grade of C- or better.

Upon completion of the program, you receive a Certificate in Marketing Communication and a special designation on your transcript.

YOU TAKE THESE CORE COURSES:

• Business Administration 100, Clean & Green: Business for a Sustainable Future
• Business Administration 200, Management Principles
• Business Administration 230, Marketing Principles
• Communication 215, Mass Communication
• Communication 240, Principles of Advertising
• Marketing Communication 300, Integrated Marketing Communication

PLUS TWO OF THESE:

• Business Administration 336, International Marketing
• Business Administration 338, Marketing Research
• Business Administration 350, Project Management
• Business Administration 360, Retail, Services, and Internet Marketing
• Business Administration 362, Consumer Behavior
• Communication 260, Principles of Public Relations

Main Campus: Staunton, Virginia
Regional Centers: Charlottesville, Richmond, Roanoke, South Boston, Staunton, Weyers Cave, Williamsburg

Contact Us
© Mary Baldwin College, All Rights Reserved