Certificate in Marketing Communication
Twenty-one semester hours (7 courses) are required for this certificate. Up to nine hours (3 courses) may be transferred in from other institutions or completed by prior learning portfolio. You will need to have at least a 2.0 “C” average in recent college work to be eligible.
Courses are available online, in small classes at your local MBC regional center, on campus in Staunton in traditional formats, or by independent study. You will need to complete all coursework with a grade of C- or better. Upon completion of the program, you receive a Certificate in Marketing Communication and a special designation on your transcript.
YOU TAKE THESE CORE COURSES:
- BUAD 100, Clean & Green: Business for a Sustainable Future
- BUAD 200, Management Principles
- BUAD 230, Marketing Principles
- COMM 115, Mass Communication
- COMM 240, Principles of Advertising
- COMM 260, Principles of Public Relations
PLUS ONE OF THESE:
- BUAD 334, Multicultural Marketing in America
- BUAD 336, Cross Cultural & Global Marketing
- BUAD 338, Marketing Research
- BUAD 350, Project Management for Sustainable Impact
- BUAD 360, Retail, Services, & Internet Marketing
- BUAD 362, Consumer Behavior
