Publications Standards

Policies for Print Materials
MBC Style
Mary Baldwin College Identity System and Style Guide (PDF)
CoMPA Client Services (editorial and/or design for print or Web)
CoMPA staff

Strategic Purpose

Hundreds of people representing all facets of the MBC community worked to articulate a common vision for Mary Baldwin College as we want it to be, based on who we are and what we are best at. Composing Our Future: Mary Baldwin College 2014 represents our collective wisdom, creative planning, and commitment to our ideals. That vision requires us to be mindful of how we position MBC publicly.

VISION:	To become nationally recognized as a leader in personalized, transforming liberal education.
INITIATIVE:	Unite and enrich our community.
GOALS:	Promote an all-college identity.
	Redesign and unify our public image via the Web and print.

Presenting a unified image of Mary Baldwin College and ensuring consistent excellence in presentation is integral to achieving our vision. To that end, the Office of Communication, Marketing, and Public Affairs (CoMPA) coordinates the college's official communications, providing editorial and design services to other departments as well as publishing official periodicals such as the Mary Baldwin College Magazine, The Cupola, and the Academic Catalog.

Policies for Print Materials

CoMPA is committed to providing each office and department with graphic design and editorial content that will best serve its individual needs. In some cases, college departments may choose to produce their own materials or contract with outside vendors. In order to ensure consistency of image and message and to integrate all communications into the overall communication strategies, CoMPA holds final approval authority over the design, content, and style of all official publications and printed materials produced and/or distributed by the college, whether or not they are produced by CoMPA. Graphic design should conform to the Identity System, and text should conform to the MBC Style Guide.

The MBC Logo
All of the college's official print materials should carry the official Mary Baldwin College logo.

The College Seal
Use of the college seal, which is generally reserved for official, formal purposes, must be approved in advance by the Associate Vice President.

Approvals
Flyers, posters, invitations: Submit one week before going to press to Gretchen Newman, Director of Design as pdf or in hard copy. Microsoft Publisher files cannot be accepted.

Departmental newsletters: Submit a minimum of one month prior to going to press to Dawn Medley, Associate Director of Media Relations and Publications, as text document. It is advisable to consult with the Associate Director once a year to develop a mutually acceptable publication timeline.

All other materials: Submit pdf or hard copy of a final proof a minimum of two weeks before going to press to Morgan Alberts Smith, Coordinator of Operations, for approval by the Associate Vice President.

MBC Style

Mary Baldwin College Identity System and Style Guide (PDF)

This manual includes standards (including examples of acceptable and unacceptable usage) for
MBC Logo
MBC Seal
Typography (permissible fonts)
Use of colors
Usage and Style (includes standard abbreviations for academic degrees, capitalization rules, dashes, treatment of numbers in text, and more)

Mary Baldwin College publications follow The Associated Press Stylebook and Briefing on Media Law except in the specific instances as defined in Accepted Usage section of the Identity System and Style Guide.

Client Services: Print and Web Materials, Communication Strategy

For assistance with print materials, web development, communication strategy, and related initiatives, contact the CoMPA staff member as listed.

Graphic design only	Director of Design Gretchen Newman, x7241
Departmental newsletters	Assoc. Director of Media and Public Relations Dawn Medley, x7097
Admissions and Financial Aid (RCW)	Assoc. Vice President Crista Cabe, x7380
Alumnae Activities	Director of Media Relations and Publications Carol Larson, x7098
Development and Advancement	Assoc. Vice President Crista Cabe, x7380
Student Life Print Materials	Director of Media Relations and Publications Carol Larson, x7098
Student Life Web Materials	Assoc. Director of CoMPA Jenny Howard, x7043
All other departments	Assoc. Director of CoMPA Jenny Howard, x7043
Web applications	Assoc. Director of Web Communication Adam Smith, x7050
To order business cards, please use the online request form.

For CoMPA to begin work on a print project, materials requested must be

• supported by an adequate budget;
• approved by division head or member of Executive Staff;
• presented with substantial lead-time for production (minimum of 90 days is recommended for larger projects; minimum of 15 working days, or three weeks, is necessary for less complex projects).

The client office must proof copy and review the publication at various stages of production, and will be responsible for "signing-off" on the publication at the final proof stage; any errors not noted at final approval will be the responsibility of the client.

Communication, Marketing, and Public Affairs Staff

Crista Cabe
Associate Vice President
887-7380
ccabe@mbc.edu
Administration Building, Room 304

Morgan Alberts Smith
Coordinator of Operations
887-7180
malberts@mbc.edu
Student Activities Center, Room 214

Jenny Howard
Associate Director
887-7043
jhoward@mbc.edu
Alumnae House, Room 201

Gretchen Newman
Director of Design
887-7241
gnewman@mbc.edu
Alumnae House, Room 202

Pam Dixon
Associate Director of Design
887-7358
pdixon@mbc.edu
Alumnae House, Room 205

Carol Larson
Director of Media Relations and Publications
887-7098
clarson@mbc.edu
Student Activities Center, Room 216

Dawn Medley
Associate Director of Media Relations and Publications
887-7097
dmedley@mbc.du
Student Activities Center, Room 215

Adam Smith
Associate Director of Web Communication
887-7050
asmith@mbc.edu
Alumnae House, Room 201