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Web Content Management Guidelines

Content Manager List

Each section of the web content will be managed by one individual identified as that section's "content manager." The content manager will be contact for any content additions or edits made to his/her section of the web. This person does not need to be technically skilled in web development but should possess the following abilities:

  • be able to use a computer to edit and enter data

  • be able to send and receive files via email as attachments

  • be able to identify and edit the information that the department wishes to have posted to the college web site

  • be able to effectively maintain and use simple data tables (e.g. MSWord table, Excel, Access) for storage of data that will be routinely updated on the web site

Responsibilities of the web content manager are as follows:

  • review the department's section of the web site routinely to check for accuracy of content and viability of the links (see content manager's list and review checklist.)

  • convey to the Web Director all material that should be posted to the department's web site and any changes or edits to be made*

  • maintain departmental data in any database tables developed for the department (web director will provide instruction and support for the use of these tables)

  • submit any college schedule/calendar information relevant to the department to the Assistant Director of Communication, Marketing, and Public Affairs for inclusion in the college events web listing

* Submitting Web Content and Edits

All web content material should be maintained in an electronic format - preferably text format or MSWord for most text-based documents. Simple web site edits can generally be completed within 24 hours. More complex edits may require more time.

Simple edits (consisting of typo's, single word changes, etc) may be marked up in red on a print out of the web page and sent to the Web Director by campus mail.

More complex edits in which sections of text are rewritten, added, or omitted should be sent as electronic documents indicating with red type the section(s) which should be inserted or updated.


Review Check List: the following items should be reviewed at least annually and any updates or edits submitted to the Web Director.

  • dates
  • links
  • spelling and grammar
  • financial and other dated information
  • location link to catalog
  • contact information
  • faculty information
  • formatting
  • images - make sure they're visible and sized correctly
    page titles (text that show in the title bar on the browser)
  • metatags for description and keywords

Mailing address: Mary Baldwin College, Staunton, VA 24401 | 1-540-887-7019
admit@mbc.edu
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