Bruce Dorries, coordinator
Velma Bryant, Sarah Ludwig, Suzanne Miller, Allan Moyé, Sandi Smith
This field of study develops communication skills and knowledge, including oral presentation and writing, research, critical thinking, and media and visual literacy. It promotes effective and ethical practice by focusing on how people use messages to create meanings in different contexts, cultures, and media. Communication helps prepare students for work in a wide range of careers, graduate school, and for civic and global engagement.
Major in Marketing and Communication
Please see Marketing and Communication
Requirements for the Minor in Communication
18 semester hours
and four of the following:
Civic Engagement and International Experience
• Internships provide non-profit organizations and governmental offices with public relations, advertising, video production, writing, and editing. Examples: public relations work for LEARN (the local literacy council), special event preparation and media relations work for Riverfest, an environmental teach-in, and Staunton Earth Day.
• Students conduct internships with local media, including WHSV-TV3, which has a studio on campus, as well as the college’s Communications, Marketing, and Public Affairs department.
• Class projects require production of materials, including short documentaries, news releases, and integrated marketing communication campaigns, for nonprofit organizations, such as Wild Virginia, the Community Childcare Center and Project Grows.
• Seniors may choose a civic or global engagement focused thesis, or a project, e.g., developing the social media plan for a Veterans Administration Hospital.
100 Public Speaking (3 s.h.) (O)
The theory and practice of public speaking in a variety of professional and social contexts, focusing on how presentations can transform speakers and audiences by creating an environment for the civil exchange of ideas, experiences, and opinions.
115 Mass Communication (3 s.h.) (S)
An exploration of media culture includes the history, economic structures, and special issues associated with various media industries. Enhances media literacy and explores how culture influences and is influenced by media. Students are encouraged to become cultural critics of media.
119 Introduction to Film/Video Production (3 s.h.)
For course description, see FILM 119 in the Film listing.
202 Organizational Behavior and Interpersonal Communication (3 s.h.)
For course description, see BUAD 202 in the Business listing.
221 Mass Media Writing (3 s.h.) (W)
An introduction to the basics of media writing, covering a variety of writing styles, including journalism and public relations. Provides practical experience in writing, editing, and meeting deadlines for Campus Comments, the MBC student newspaper.
229 Advanced Film/Video Production (3 s.h.)
For course description, see FILM 229 in the Film listing.
237 Mediation: Theory and Practice (3 s.h.) (O)
For course description, see REL 237 in the Religion listing.
240 Advertising (3 s.h.)
Examines the history, functions, practices, and criticism of advertising. Students learn the creative process of the profession, as well as ways to become more critical consumers of advertising messages. Includes community-service learning and a group project for a nonprofit organization. Cross listed as MKTC 240. Recommended background: COMM 100.
245 Social Media (3 s.h.)
Develops knowledge and skills needed to understand, critique and implement social media strategies for organizations as well as individuals. Focuses on professional and ethical use of social media. Topics include: history of social media, critical analysis of relationships between social media and audiences, and relationships with traditional media, as well as strategic communication, and entrepreneurism on line. Class will develop projects for nonprofit organizations.
260 Public Relations (3 s.h.)
The development and role of public relations and its centrality in democratic societies. Students learn practices of the profession, strategies and tactics, and how to implement a campaign. Includes the important role of research in public relations and related theory. Study of business and media writing and a community service-learning project on behalf of a nonprofit organization. Cross listed as MKTC 260. Recommended background: COMM 100.
280 Intercultural Communication (3 s.h.) (I)
Course serves as an introduction to the field of intercultural communication by looking at the practical application of theory and research. Intercultural Communication focuses on the importance of culture in our everyday lives, and the ways in which culture interrelates with and influences communication processes. The course will cover several general topics including: identity, perception, communication skills, culture, linguistic differences, stereotyping, and intercultural communication in education, medicine and business. This course is designed to help us do all these things and become better communicators through intercultural awareness.
300 Integrated Marketing Campaigns (3 s.h.)
Course investigates a broad range of communication campaigns, with emphasis on integrated marketing and social media strategies and tactics. In addition to discussions and readings of case studies, class engages in community service learning, creating campaigns on behalf of nonprofit clients.
320 Research Methods
For course description, see SOC 320 in Sociology listing.
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