Marketing

Claire Kent and Catherine Ferris McPherson, coordinators
Bruce Dorries, Janet Ewing

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing practice tends to be seen as a creative industry, which includes research, advertising, distribution, and selling. At Mary Baldwin, students will view the marketing function through the lens of sustainability and creating ethical and socially responsible business practices.

The importance of marketing oneself or one’s business cannot be underestimated.  The marketing minor allows students across the college to add this important skill set to any major they may choose to pursue, including business. This exciting curriculum will focus on the theory and practice of marketing and its importance to any industry or organization.

Requirements for the Minor in Marketing

18 semester hours
BUAD 104 — Perspectives on Sustainability
BUAD 230 — Marketing Principles
BUAD 338 — Marketing Research
BUAD 362 — Consumer Behavior
COMM 240 — Principles of Advertising

Plus one of the following:
BUAD 334 — Multi-Cultural Marketing in America
BUAD 336 — Cross-Cultural and Global Marketing