Resources
Communication, Marketing, and Public Affairs
The
Office of Communication, Marketing, and Public Affairs (CoMPA) deploys a
variety of communication tools to assist Mary Baldwin College in achieving
its goals. In the course of the year, we carry out hundreds of public communication
initiatives — in print, electronic, and other formats — including
primarily
- Media relations and public information, serving as the primary point of contact for the media and sharing MBC news with the world
- Marketing and promotion, developing effective materials that create a consistent and positive understanding of the college and what it offers
- Publications including the Mary Baldwin College Magazine and The Cupola and the Academic Catalog that showcase the best of Mary Baldwin
- Web development and maintenance, managing both routine factual updates and major new projects
- Emergency communication, keeping the community informed as situations unfold
- Legislative affairs, seeking ongoing public support for the Virginia Women’s Institute for Leadership and the Virginia Tuition Assistance Grant
Services provided to college departments:
- Editorial assistance
- Copywriting
- Design and print fulfillment
- Web updates and improvements
- Press releases
- Assistance with event promotion
A project request form is required for CoMPA to begin work on any project, whether new, an update, or a reprint.
In order to ensure consistency of image and message and to integrate all communications into overarching communication strategies, CoMPA holds final approval authority over the design, content, and style of all official publications and printed materials produced and/or distributed by the college, whether or not they are produced by CoMPA. Contact Crista Cabe, associate vice president, at 887-7380 or ccabe@mbc.edu.