Crista Cabe – Vice President, Communication, Marketing, and Public Affairs
As a member of the college’s Executive Staff and leader of the Communication, Marketing, and Public Affairs team, Crista provides vision and direction for integrated communication that supports attainment of the college’s strategic plan. In addition to overseeing the work of the CoMPA team, she is MBC’s official spokesperson and personally handles emergency communication, crisis communication, and government relations.
Administration Building, Room 304
The communications specialist position is at the heart of CoMPA’s operations. Leighton serves as the air-traffic controller, for the many project requests and inquiries the department receives, and is responsible for production of the entire Mary Baldwin Academic Catalog. Leighton also assists in writing news items for online and in the college magazine.
As director of news and media relations, Liesel oversees content on MBC News and coordinates the delivery of electronic newsletters distributed to the campus community and key constituencies. She also serves as editor of Boldly Baldwin, the college’s magazine. Liesel works with external media outlets to inform the public about MBC’s mission and events and is a member of the college’s integrated marketing and constituency communications committees.
Giving the college identity a tangible look and feel is part of Pam’s role as senior graphic designer on the MBC graphic design team. She provides creative direction and shepherds projects through production, from budgeting to printing. Pam also oversees photography assignments for CoMPA and assists other departments in contracting photography.
Dawn develops content for printed admissions materials and serves as key communication contact for the college’s online presence at mbc.edu as director of marketing communication. She also coordinates with the advancement writer to develop and edit content for fundraising materials and manages printed materials for special events such as Commencement and Reunion. Dawn is a member of the college’s integrated marketing and constituency communications committees.
Matthew T. Small
The newest member, Matt brings to Mary Baldwin his abilities as web designer and developer. His formal education in graphic design, and professional experience in web development, provides a unique skill set that will allow CoMPA the ability to easily deploy digital marketing initiatives. Matt will help guild the development of a new website during the university transition.
Morgan Alberts Smith ’99
As the college’s webmaster and social media manager, Morgan oversees maintenance of the thousands of pages that make up the Mary Baldwin website. Certified in Search Engine Optimization, she helps ensure certain pages within the site are highly visible among Internet searches. Additionally, Morgan is the college’s social media consultant — working with other departments to create their social media presence — and is also the online voice of the college as manager of its social networks, including the MBC Facebook page.
As an integral member of the MBC graphic design team, graphic designer Phoebe provides creative consultation and direction through all phases of a project, from initial concepting to printing and delivery. An experienced illustrator, Phoebe is also responsible for fulfilling business card requests.