Graphic Design

The graphic designers in CoMPA supply a variety of support services for college-wide publications.

Our designers offer some the following services to the college community:

• consultation to ensure publication effectiveness and cost-efficiency
• creative direction and design
• preparation of mechanicals
• production scheduling
• preparation of printing specifications
• supervision of on- or off-campus printing production

Policies for Print Materials

CoMPA is committed to providing each office and department with graphic design and editorial content that will best serve its individual needs. In some cases, college departments may choose to produce their own materials or contract with outside vendors. In order to ensure consistency of image and message and to integrate all communications into the overall communication strategies, CoMPA holds final approval authority over the design, content, and style of all official publications and printed materials produced and/or distributed by the college, whether or not they are produced by CoMPA. Graphic design should conform to the Identity System, and text should conform to the MBC Style Guide.

The MBC Logo
All of the college's official print materials should carry the official Mary Baldwin College logo.

The College Seal
Use of the college seal, which is generally reserved for official, formal purposes, must be approved in advance by the Vice President.

Approvals
Flyers, posters, invitations: Submit one week before going to press to Gretchen Newman, Director of Design as PDF or in hard copy. Microsoft Publisher files cannot be accepted.

Departmental newsletters: Submit a minimum of one month prior to going to press to Dawn Medley, director of publications, as text document. It is advisable to consult with her once a year to develop a mutually acceptable publication timeline.

All other materials: Submit PDF or hard copy of a final proof a minimum of two weeks before going to press to Leighton Carruth, communications assistant, for approval by the Vice President.

MBC Style

This manual includes standards (including examples of acceptable and unacceptable usage) for

• MBC Logo
• MBC Seal
• Typography (permissible fonts)
• Use of colors
• Usage and Style (includes standard abbreviations for academic degrees, capitalization rules, dashes, treatment of numbers in text, and more)

Mary Baldwin College publications follow The Associated Press Stylebook and Briefing on Media Law except in the specific instances as defined in Accepted Usage section of the Identity System and Style Guide.