Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing practice tends to be seen as a creative industry, which includes research, advertising, distribution, and selling. At Mary Baldwin, students will view the marketing function through the lens of sustainability and creating ethical and socially responsible business practices.
Marketing is available as a minor.
Marketing is a part of MBC’s School of Social Sciences, Business, and Global Studies.
Related disciplines: Marketing Communication, Business, Human Resource Management, Management, Arts Management, Economics, Psychology