As competition in the U.S. and global marketplace heightens, so does the importance of marketing and communication. Pressures in the marketplace and sweeping changes in technology have altered the ways in which organizations distribute products and communicate with customers. Organizations must now include sustainability and the triple bottom line approach as decision-making tools before going to market.
Marketers can also benefit from an interdisciplinary approach to the subject with the inclusion of consumer psychology, economics, communications, modern languages, and information technology.
Students can pursue a BA with a major in marketing communication.
Marketing communication is available through the College for Women in Staunton and through the Adult Degree Program in Charlottesville, Rappahannock, Richmond, Roanoke, South Boston, Staunton, Weyers Cave, and Williamsburg.