Marketing Communication


Business Faculty

Janet EwingJanet Ewing




Claire Kent

Claire Kent

Claire Kent is an associate professor of business administration for Mary Baldwin College.  She teaches marketing and management courses that include the following areas of study: Marketing Principles, Consumer Behavior, Marketing Research, Organizational Behavior and Interpersonal Communication, Managing Human Resources, Women in Business and Entrepreneurial Roles, and Marketing Communication.  She joined Mary Baldwin in 1991 in Charlottesville, Virginia, where she taught and advised in the Adult Degree Program.  She also managed the regional center in Charlottesville for several years.  She took a sabbatical leave in 2000 to complete a study on the perception of life balance and related factors.  Upon her return in 2001, she assumed a faculty position in the Residential Program for Women (RCW) on the main campus.  She currently teaches and advises in both the Business and Marketing Communication majors and serves as a Bertie Wilson Murphy Distinguished Chair in Business Administration.  In addition to her work with MBC, she develops and conducts workshops and individual training on topics such as generational and gender communication patterns in the work place, work life integration, sexual harassment education and prevention, personal branding and marketing strategies for individuals and small enterprises.

Prior to her affiliation with Mary Baldwin, Professor Kent served on the faculty of Piedmont Virginia Community College where she taught and was active in developing internship and cooperative education placements for business students.  Prior to her teaching career, she held a variety of sales and marketing positions in several industries, including telecommunications, advertising, and the medical supply industry.  She received a BBA from James Madison University in 1979, summa cum laude, with a double major in marketing and management, and earned the MBA degree from James Madison University in 1984.  Her continuing education work in recent years has included completion of certificate programs in the following areas:  Business Coaching, Corporate Coach U International (2001); Certified Sustainability Professional Program, jointly offered through University of Georgia and Global Sustainability Institute of Technology (2009); Advanced Christian Life Coach Training, Light University (2013).  She holds membership in professional organizations:  Society for Human Resource Management (SHRM), American Marketing Association (AMA), American Association of University Women (AAUW), and Sigma Beta Delta Honor Society.

On a personal and professional level, she is passionate about organizations that demonstrate a commitment to “Women Helping Women.”  These include, but are not limited to, BeadforLife, Women for Women International, CGUI: Changemakers for Women.  She is particularly interested in researching organizations and branding that promotes empowerment of women.  She is also very passionate about her work in the area of spiritual development.  She is a Certified Lay Servant Speaker in the United Methodist Church, a facilitator of the Women of Faith class at Crozet United Methodist Church, and co-leader of a prayer ministry.  She is married and has two adult daughters, a son-in-law, and two grand dogs!

Bob Klonoski

Bob KlonoskiBob Klonoski, assistant professor of business administration, advises and teaches in the Adult Degree Program at the Charlottesville Regional Center located at Piedmont Virginia Community College. His course offerings include the Business Senior Seminar, Business Strategies, and Business Law.

Prior to coming to MBC in 2006, Professor Klonoski served as the Vice President of Communications for the United States Senate Federal Credit Union. He has also served as the Director of Strategic Marketing for a foreign exchange company in Washington, DC, a vice president of Marketing and New Product Development for Citicorp in New York, and a vice president of Strategic Planning for Chemical Bank (now J. P. Morgan Chase) in New York. He also founded and ran several small businesses, including a food service business and a television production company. He currently serves on the Board of the University of Virginia Art Museum and the Clute Institute for Academic Research.

Professor Klonoski holds a BS in finance from Fairfield University, an MBA from the University of Connecticut, and a JD from Brooklyn Law School.

Catherine Ferris McPherson

Cat McPhersonCathy Ferris McPherson is an associate professor of business administration and marketing communication for Mary Baldwin College, where she teaches and advises students in the Adult Degree Program at the Richmond Regional Center. She teaches courses in marketing principles and strategy, advertising, integrated marketing communication, business strategy, and the senior thesis. She joined the faculty in 1993.

Professor McPherson has 25 years experience in all aspects of marketing and is a professionally trained focus group moderator, specializing in the areas of retail and service marketing. As a business consultant, she has worked closely with companies such as Luck Stone, Dupont Fibers Federal Credit Union, World Access, and Goodwill Industries of Central Virginia in the area of brand strategy and development, as well as provided customer service and marketing training for individual retailers and shopping center developers, including Forest City Enterprises and Donohoe O’Brien. She conducts workshops and speaks frequently on the topic of building brands from within the organization, and branding as a business philosophy.

Ms. McPherson is a co-founder of Dress for Success Richmond, a non-profit organization that helps low-income women successfully prepare to enter the job market through self-esteem enhancement and professional skill development.

She holds a MBA from Marshall University (formerly WV Graduate College) and a BA in business/economics from Mary Baldwin College, and has the Certified Marketing Director designation through the International Council of Shopping Centers. Ms. McPherson is active in the Richmond chapter of the American Marketing Association, and is a past president of the organization.

Jane Pietrowski

Jane PietrowskiJane T. Pietrowskiearned her BA and PhD in economics from the University of South Carolina. Her research interests are in the field of industrial organization and labor economics. She co-authored (with RP Wilder and HW Chappell) “R&D, Firm Size and Concentration: Evidence from the FTC Line of Business Survey.” For eleven years (1995-2006), she served as the Vice President of Business and Finance for Mary Baldwin College and brings with her the real-world experience of managing the business affairs of a non-profit organization.

Lallon Pond

I graduated from the University of Georgia with a BS in animal science, then earned my MBA from Florida State University. Lallon PondI also completed doctoral work at Florida State in finance, leaving ABD (all but dissertation). Unfortunately, it remains ABD to this day (and that was a long time ago…).

I have been happily employed at Mary Baldwin College since the fall of 1992, initially serving in both the Residential College for Women (RCW) and the Adult Degree Program (ADP). In 2003, I became a full-time ADP faculty member, although I continue to teach on-campus classes in statistics and finance. As a Mary Baldwin faculty member, I have served in numerous administrative positions, currently serving as the co-chair of the Business Department and the Staunton regional director for ADP.

I particularly enjoy my collaborations with adult and young women students in furthering their understanding of numbers. Being conversant in the language of numbers gives us the ability to be critical readers of statistical information and to more fully analyze the financial health of business entities. I am very excited by the new sustainability focus of the business discipline. We will be helping the future leaders of our country evaluate the health and well-being of the economy in a more holistic way and with a longer-term perspective than is currently the case. In this capacity, I hope that our department, as well as our college, helps the students we work with to see the world as a place in which they make a difference every day.

Communication Faculty

Bruce Dorries

Bruce DorriesAssistant Professor of Communication Bruce Dorries serves as chair of the department. In addition to teaching Public Speaking, Mass Communication, Media Writing, Principles of Public Relations, Principles of Advertising, Communication Theory, and Senior Seminar in Communication, he writes a bi-weekly column about environmental issues for Staunton’s The News Leader, and contributes to other regional publications as a feature writer and photojournalist. His research interests include media coverage of people with disabilities and community service learning/civic engagement.

Dr. Dorries earned his BA in Journalism and History at Baylor University, his MA from The University of Corpus Christi State University (now Texas A&M at Corpus Christi), and his Ph.D. from the University of Missouri. Prior to graduate work from 1990-95 to earn a doctorate in communication, Dorries worked for six years in the public relations and journalism industries.

His interests and hobbies include: child rearing, tree raising, aerobics, yoga, cycling, paddle sports, camping, gardening, and study of Eastern philosophies and world religions.

Allan Moyé

Allan MoyeAssistant Professor and Director of Studios Allan Moyé has taught communication courses at Mary Baldwin College for nine years, including video production classes, film studies, screenwriting, and broadcasting. He received his undergraduate degree from East Carolina University. He studied screenwriting at Georgetown University and UCLA, filmmaking at the New York Film Academy, and has had extensive training in audio production. He earned his MFA in Drama/Communications from the University of New Orleans, in which program he studied under filmmaker Miroslav Mandic in Prague, Czech Republic.

Moyé also teaches screenwriting for the University of New Orleans’ Low Residency MFA program and has been an instructor at UNO’s Summer Seminars in Madrid, Spain.

He is a two-time recipient of the Governor’s Award for Screenwriting at the Virginia Festival of American Film and has won awards from America’s Best Screenplay competition and the Wisconsin Screenwriter’s Forum. Two of his narrative screenplays, “The Blue Man” and “The Good Neighbor” have been optioned in Hollywood. Moyé has produced and directed various short films and been a contributor to many narrative and documentary projects. He is front man and songwriter for the rock ‘n roll band, The Findells.