Marketing Communication
MAJOR IN MARKETING COMMUNICATION
45 s.h.
Required Courses:
- BUAD 100 Clean & Green: Business for a Sustainable Future
- BUAD 200 Management Principles
- BUAD 208 Accounting Principles
- INT/BUAD 222 Social Science Statistics
- BUAD/MKTC 230 Marketing Principles
- BUAD/MKTC 336 Cross-Cultural & Global Marketing
- BUAD/MKTC 338 Marketing Research
- BUAD/MKTC 362 Consumer Behavior
- COMM/MKTC 240 Principles of Advertising
- COMM /MKTC 260 Principles of Public Relations
- ECON 101 Principles of Microeconomics
- MKTC 400 Integrated Promotional & Brand Strategy — Senior Experience
- MKTC 401 Senior Project Implementation and Critique*
Three of the following:
- BUAD 209 Financial Decision Making
- BUAD 250 The Female Executive: Strategies in the Workplace
- BUAD 266 Social Trends and Their Impact on Business
- BUAD 306 The Entrepreneur: Starting, Marketing, and Managing a Small Business
- BUAD 334 Multicultural Marketing in America
- BUAD 350 Project Management for Sustainable Impact
- BUAD 360 Retail, Services, and Internet Marketing
- COMM 100 Public Speaking
- COMM 115 Mass Communication
- COMM 212 Mass Media Law and Ethics
- MKTC 387 Marketing Communication Internship
*Although not required, MKTC 401 may be needed to provide students an opportunity to earn extra credit (1-3 s.h.) for more complex senior projects.
