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Marketing Communication

WHY STUDY MARKETING COMMUNICATION AT MBC?

If you’re interested in helping organizations more accurately, effectively, and responsibly communicate their brand to their various audiences, then you may be perfectly suited for the marketing communication major!

The relationship that organizations have with their various stakeholders — customers, employees, communities, shareholders — depends on the success of communications and consistency of message delivery. This major at takes a truly interdisciplinary approach that allows students to explore not only the nuts and bolts of how organizations operate, but also how they choose to communicate their brand through promotions, advertising, public relations, and sales functions. An understanding of why marketing communicators should apply the “triple bottom line” — people, planet, profits — as a measurement of success is integrated throughout the curriculum for a holistic approach to marketing.

Our curriculum integrates fundamental business course that ground students in the basics of business operation — accounting, finance, organizational development, and strategic marketing — with communication tools such as advertising, public relations, and personal selling. You will also have the opportunity to garner real-world experience through a supervised internship, as well as complete a senior “capstone” project that will allow you to dive deeper into the marketing communication strategies utilized by an organization of your choice.

Our small classes facilitate teamwork, group discussion, and experiential learning. They are taught by committed, caring faculty who will work closely with you to achieve your academic and career goals. You’ll leave Mary Baldwin with strong critical thinking and communication skills, in addition to a solid foundation in business and marketing essentials.

Both the business and marketing communication majors offer a curriculum of professional studies that is committed to the liberal arts mission of Mary Baldwin College. While most business departments at liberal arts colleges see themselves as auxiliary to the core mission of the college, we are committed to a general spirit of integration and to the incorporation of an interdisciplinary approach in our coursework.