Business
Course Descriptions
Note: The following courses are available only online: BUAD
211, BUAD 307, BUAD 311, BUAD 312, BUAD 314, BUAD
315, BUAD 316, BUAD 317, BUAD 318, BUAD 340, and
BUAD 360.
100 Clean & Green: Business for a Sustainable Future
(3 s.h.) Introduces and focuses on the financial, social, environmental, ethical, and personal responsibilities that managers must take to create long-term sustainable businesses, including introduction to the triple bottom line perspective and evaluation.
200 Management Principles
(3 s.h.) Provides an overview of traditional management theory and practice and the growing literature on contemporary management. It also provides the student with opportunities to read about and examine real-life applications. Highlights the principles and practices of sustainable business management from both a strategic perspective and an application-oriented perspective. *Prerequisite: sophomore standing or permission of instructor.
202 Organizational Behavior & Interpersonal Communication
(3 s.h.) Focuses on critical aspects of organizational behavior and interpersonal communication. Covers topics such as systems theory, organizational culture and learning, and individual, team and group dynamics, as well as other vital areas such as conflict resolution and negotiation. Understanding of the centrality of communication in person-to-person relationships and recognition and acceptance of diversity are critical elements on a micro and macro level. Organizational leadership and change management are explored as elements of healthy and sustainable organizational cultures. Cross listed as COMM 202. *Prerequisites: BUAD 200 and sophomore standing.
208 Accounting Principles
(3 s.h.) Introduces students to financial statements and the concepts and transactions that underlie those statements. It focuses on understanding financial statements and the numbers that make up financial statements, giving students a rudimentary knowledge of debits and credits, an understanding of basic accounting principles, and a greater understanding of the relationships between the numbers. Will also examine the prevalence of corporate social responsibility annual reports.
209 Financial Decision Making
(3 s.h.) Provides an introduction to the concepts, problems, and applications of decision making as related to personal and corporate financial management. Specifically, the principles of time value of money, risk/return trade-off, stock and bond valuation, capital budgeting techniques and practices including cost/benefit analysis, capital structure, and working capital management are covered in the context of the triple bottom line.
210 Financial Accounting
(3 s.h.) Introduces the conceptual foundation of accounting and the fundamental techniques involved in the preparation of corporate financial statements. Includes the balance sheet, income statement, and retained earnings statement.
211 Managerial Accounting
(3 s.h.) Offered online only. The second semester of accounting principles designed for students planning to major in Business with an Accounting emphasis. Looks at financial accounting concepts/theories in greater depth and examines principles of
managerial accounting. *Prerequisite: at least a ‘B’ in BUAD
210.
220 The Legal Environment of Business
(3 s.h.) This course is a basic introduction to legal concepts that affect businesses, employees, and individuals dealing with them. Topics covered include the legal system of the United States, constitutional and criminal law, torts, contracts, and agency law. Junior standing recommended.
221 The Legal Environment of Business II
(3 s.h.) This is a continuation of The Legal Environment of Business I. It introduces real, personal, and intellectual property; trusts and wills; general and limited partnerships; and corporations, including their formation, financial and management structures, and fundamental changes. In addition, federal and state business regulations in the areas of environmental law, bankruptcy, consumer protection, and employment law will be covered. *Prerequisite: BUAD 220.
222 Social Science Statistics
(3 s.h.)
For course description, see INT 222 in the Interdisciplinary Studies listing.
230 Marketing Principles
(3 s.h.) This course introduces the basic principles of marketing, including marketing strategy, marketing communication, and the interaction between organizations and consumers. Emphasis will be on economic, social, cultural, and legal environments in which marketing occurs. Students gain understanding of traditional marketing concepts and current marketing thought, and practical experience through analytical and creative projects.
244 Investments
(3 s.h.) An introductory study of investment management covering cash equivalents, money markets, mutual funds, stocks, corporate bonds, government bonds, retirement plans and annuities, real estate, options, and futures, focusing on the individual investor. Investment strategies and risk and return are evaluated as well as techniques and procedures designed to aid in investment management. Course offered as needed. Optional field trip to NYC financial district at additional cost.
247 Globalization and Labor Issues
(3 s.h.)
For course description, see ECON 247 in the Economics listing.
250 The Female Executive: Strategies in the Workplace
(3 s.h.) Examines the impact of women in key leadership roles, presenting how women establish and maintain effectiveness as managers and leaders. Provides a historical perspective on women’s culture and their changing roles. Topics include gender communication, leadership style development, political game playing, work and family integration, networking and mentoring, sexual harassment, perceived and real barriers to women’s job mobility, and professional development planning.
260 Personal Finance
(3 s.h.) Provides an overview of budgeting, financial record keeping, income tax planning, consumer credit, insurance considerations, factors involved in buying or renting a home, investment strategies, stock market analysis, and retirement planning. Concepts and proven guidelines for successful
financial planning are combined with real world applications through readings, analysis of cases, and outside research. Offered as needed.
266 Social Trends and Their Impact on Business
(3 s.h.) Introduces students to the significance of sociocultural, political, and environmental trends and their impact on how business opportunities can grow or be hampered. Emphasizes a triple bottom line viewpoint while focusing on social trends such as the changing face of America, the Green movement, globalization, technology and communication upgrades, and changes in the workforce. Twenty hour service component required. Cross listed as INT 266.
270 Business and Government
(3 s.h.)
For course description, see ECON 270 in the Economics listing.
287 Business & Civic Engagement Internship: Career Exploration
(credit varies) This level of internship provides the student with opportunities to observe and learn about job possibilities in an employment setting. A log of daily responsibilities and a written summary are required. *Prerequisite: permission of a business administration faculty member.
302 Managing Human Resources
(3 s.h.) Covers the design/purpose of human resource (HR) management systems and examines trends in a broader environment. Sustainable organizational culture requires appropriate design and implementation of HR policy. Studies HR planning and organizational competitiveness, global HRM, equal employment opportunity, job analysis and staffing, recruitment and selection, training and development, performance management and appraisal, compensation, employer rights, union/management relations, and characteristics of high-performance organizations. *Prerequisite: BUAD 200 or HCA 101.
305 Global Business
(3 s.h.) Studies issues involved in international business for firms of all sizes. As business has become global in nature, firms must focus on international business to remain competitive. Students preparing for a managerial career must understand the complexities and cultural aspects of international business. Class/Blackboard discussions, case analyses, and a semester project are required. *Prerequisite: BUAD 200 or instructor permission.
306 The Entrepreneur: Starting, Marketing & Managing a Small Business
(3 s.h.) Students participate in feasibility studies and potential development of a new venture involving creation, planning, assessment, development, startup, and operation. Includes feasibility assessment, business-plan development, and start-up preparation. Case studies will be used to build the skills required. *Prerequisites: BUAD 200, 208, and 230 or instructor permission.
307 Business and Society
(3 s.h.) Offered online only. This course explores how business processes have affected, and been affected by, social, cultural, political, and legal environments throughout history. Students gain understanding of current business trends and events, with emphasis on the broad cultural contexts in which they occur, through current readings, case analyses, and class/Blackboard
discussions. *Prerequisite: sophomore standing.
310 Intermediate Accounting I
(3 s.h.) This is a further consideration of issues developed in accounting principles courses. Assignments focus on preparation and use of meaningful financial statements. Among topics considered are present value concepts, cash and marketable securities, receivables, inventory valuation, current liabilities, and long-term investments. *Prerequisite: At least a ‘B’ in BUAD 211 or instructor permission.
311 Intermediate Accounting II
(3 s.h.) Offered online only. A continuation of BUAD 310, this course includes topics such as intangible assets, long-term liabilities, stockholders’ equity, retained earnings, dividends, and leases. *Prerequisite: BUAD 310.
312 Cost Accounting
(3 s.h.) Offered online only. Emphasis in this course, which is a continuation of managerial accounting topics, will be on the uses of accounting data for decision-making at all levels of managerial responsibility. This course concentrates on the managerial functions of accounting specifically related to cost structures. *Prerequisite: BUAD 211 or equivalent.
314 Tax Accounting
(3 s.h.) Offered online only. Focuses on the study of the principles of federal taxation and the concept of taxable income. The basic concepts of income taxation in the United States are examined with an emphasis on recognizing the tax consequences of business decisions. This is an elective course, which goes beyond the intermediate level, for students interested in pursuing a career in accounting. *Prerequisite: BUAD 211 or equivalent.
315 Accounting Information Systems
(3 s.h.) Offered online only. Examines the principal functions of accounting processes using information technology in contemporary business. Examines models for the sales/collection business process and acquisition/payment process. Reviews process rules, risks, and associated controls. Overviews general ledger architecture and Database Management Systems (DBMSs). Students develop an understanding of the critical nature of accounting information flow.
316 Advanced Accounting
(3 s.h.) Offered online only. This is an in-depth consideration of topics introduced in BUAD 311. Emphasis will be given to the principles of preparing consolidated financial statements. This is an elective course for students interested in pursuing a career in accounting. *Prerequisite: BUAD 311.
317 Accounting for Non-Profit and Government Organizations
(3 s.h.) Offered online only. Examines governmental organizations (county, state, federal), which differ significantly from business organizations and, accordingly, have a different set of standards in regard to accounting activity. Reviews accounting and reporting according to the Governmental Accounting Standards Board (GASB) including budgeting, proprietary funds, and revenue funds. In addition, not-for-profit entities are examined, particularly regarding accounting for hospitals and colleges/ universities.
318 Auditing
(3 s.h.) Offered online only. Studies the types of audits and their purposes. Working papers, internal controls, accounting systems, and audit reports and programs will be studied, as well as auditing standards, professional ethics, and Securities and Exchange Commission audit requirements. This is an advanced-level accounting course for the student who is serious about a career in accounting and is preparing for the CPA exam. *Prerequisite: BUAD 310 or instructor permission.
330 Marketing Management
(3 s.h.) Studies both management and marketing to prepare students to manage personnel within a marketing department. Students read leading theory and practitioner articles about management, marketing, and strategic planning of marketing activities. Prerequisites: BUAD 200 and BUAD 230. Course offered as needed.
334 Multicultural Marketing in America
(3 s.h.) The U.S. is a mosaic of cultures and backgrounds, and this course will look at the impact these growing subcultures have on a diverse market environment. In addition to learning strategic applications of consumer/segment insights, students will be encouraged to reflect on current biases in advertising and other messaging, and through their analysis understand the ethics and social responsibility involved with marketing to the multicultural consumer.
336 Cross-Cultural & Global Marketing
(3 s.h.) Studies marketing concepts and decision making across cultures, both domestic and international. Emphasis on comparative differences in markets, marketing functions, and socio-economic and cultural differences between domestic and international marketing. *Prerequisite: BUAD 230.
338 Marketing Research
(3 s.h.) The study of the marketing research process, including design, methodology, analysis, and interpretation. Students gain understanding of both qualitative and quantitative methods as well as exposure to current technological research applications. Practical application comes through completion of consumer research projects. *Prerequisite: BUAD 230.
340 Financial Management
(3 s.h.) Offered online only. Studies the ways and means by which a corporation raises funds, uses financial resources, and evaluates the uses of funds. Sources of funds, asset management, financial planning, ratio analysis, and other techniques of evaluation are studied by means of problem solving and case analyses. *Prerequisites: At least a ‘C’ in BUAD 208, BUAD 211, ECON 101, and ECON 102.
350 Project Management for Sustainable Impact
(3 s.h.) Students learn the responsibilities and essential tools and techniques required to successfully plan, manage, control, and evaluate a project in a complex environment. Demonstrates how these approaches can be successfully applied in the development and management of a major project. Sustainability principles and practices will be studied and applied with a focus on environmental impact. *Prerequisite: junior standing or instructor permission.
360 Retail, Services, and Internet Marketing
(3 s.h.) Offered online only. Past, current, and developing trends in retailing, services marketing, and the Internet as a customer interface are examined in this course. Emphasis is on consumer interaction issues such as customer service, customer satisfaction, and experiential marketing. Practical application is provided through a retail/service consulting project. *Prerequisite: BUAD 230. Offered as needed.
362 Consumer Behavior
(3 s.h.) Explores the theories, principles, and current perspectives related to consumer behaviors, motivations, and experiences. Students gain understanding of cultural, socio-economic, self-concept, lifestyle, interpersonal, and perceptual factors in consumption. *Prerequisite: BUAD 230.
387 Business & Civic Engagement Internship: Professional Experience
(credit varies) Focuses on practical experience of a professional nature. It can be a valuable testing ground for possible career opportunities. It requires keeping a log of job responsibilities and writing a paper summarizing the experience and what was learned. This internship should be related to the student’s area of emphasis for the major.
395 Business Practicum
(3 s.h.) Gives students the opportunity to apply theory and skills learned in business courses to the practice of business. Begins with delivering a brief practicum proposal outline to the faculty mentor. Upon approval, student and mentor define the project’s timeline and its presentation. Projects MUST be approved in advance for fulfillment of the requirement. *Prerequisites: junior standing and faculty mentor approval.
400 Strategy and Sustainability in Business Decisions
(3 s.h.) Designed for students to develop conceptual and analytical skills needed by managers in organizations. Focuses on strategy and examines case studies in sustainability for many different types of enterprises. Emphasizes integration of business courses and should directly precede BUAD 401. Includes the strategic planning process, situational analysis, decision making in an uncertain environment, and effective implementation of a strategic plan, including organizational design and management. Covers a comprehensive case analysis process.
*Prerequisites: senior standing and completion of most pre-400 level major courses.
401 Business Senior Seminar
(3 s.h.) Students demonstrate understanding of the principles of the business curriculum through the application of accumulated business knowledge to one of the following options: develop a business plan with social and environmental results and impact; complete a social audit and critical analysis of an existing enterprise/industry using the Institute for Supply Management triple bottom line guidelines; or develop a social responsibility case study. Students present their findings orally and in writing for evaluation and critical review. *Prerequisites: BUAD 400 and senior standing.