Academics at MBC
Major/Minor Course Requirements
Requirements for the Major in Marketing Communication
42 semester hours consisting of 33 semester hours of required core courses and nine semester hours of electives.
Required Core Courses:
BUAD 200 Principles of Management
BUAD 210 Principles of Accounting I
BUAD 230 Principles of Marketing
BUAD 338 Marketing Research
BUAD 362 Consumer Behavior
BUAD 400 Business Strategies
COMM 240 Principles of Advertising
COMM 260 Principles of Public Relations
MKTC 300 Integrated Marketing Communication
MKTC 387 Marketing Communication Internship
MKTC 401 Marketing Communication Senior Thesis
Elective Courses (select three):
BUAD 307 Business and Society
BUAD 336 International Marketing
CIS/BUAD 350 Project Management
BUAD 360 Retail, Services, and Internet Marketing
COMM 100 Public Speaking
COMM/ART 119 Introduction to Video Production
COMM 210 Interpersonal Communication
COMM 215 Mass Communication
COMM 230 Small Group Communication
Other Requirements for the Major in Marketing Communication
In addition to the 42-hour requirement for the major, students also need the
following 6 hours of prerequisites, and it is recommended that these classes
be completed in the freshman and sophomore years: ECON 101 and ECON 102. The
prerequisite requirements apply only to majors, not minors. Students may substitute
BUAD 211 for ECON 102, but must petition the BUAD department to do so. The
following courses are not required, but are highly recommended, especially
for students planning to seek a masters in business administration: CIS/BUAD
350, COMM 215, COMM 230, BUAD 202, BUAD 211, BUAD 220, BUAD 312 or BUAD 340,
ECON/POLS 301, and MATH 213.
Requirements for the Minor in Marketing Communication
21 semester hours, including COMM 240, MKTC 300, BUAD 200, BUAD 230, plus three classes from the following: BUAD 307, BUAD 336, BUAD 338, BUAD 360, BUAD 362, and COMM 260.
