
The major consists of 45 hours. Students take 36 hours of core courses and 9 hours of electives.
| CORE COURSES (Required - 36 hours) | ||
| Buad 100 | Clean & Green: Business for a Sustainable Future | 3sh |
| Buad 200 | Management Principles | 3sh |
| Buad 208 | Accounting Principles | 3sh |
| INT 222 | Statistics for the Social Sciences | 3sh |
| Buad 230 | Marketing Principles | 3sh |
| Buad 336 | Global & Cross-Cultural Marketing | 3sh |
| Buad 338 | Marketing Research | 3sh |
| Buad 362 | Consumer Behavior | 3sh |
| Comm 240 | Principles of Advertising | 3sh |
| Comm 260 | Principles of Public Relations | 3sh |
| Econ 101 | Principles of Microeconomics | 3sh |
| Mktc 400 | Senior Seminar: Integrated Promotional & Brand Strategy | 3sh |
| ELECTIVES (Students must choose 3) | ||
| Buad 209 | Financial Decision Making | 3sh |
| Buad 250 | The Female Executive: Strategies in the Workplace | 3sh |
| Buad 306 | The Entrepreneur: Starting, Marketing, & Managing | 3sh |
| Buad 350 | Project Management | 3sh |
| Comm 100 | Speech Communication | 3sh |
| Comm 210 | Interpersonal Communication | 3sh |
| Comm 212 | Mass Media Law & Ethics | 3sh |
| Comm 215 | Mass Communication | 3sh |
| Comm225 | Culture, Ethnicity, & Communication | 3sh |
| Mktc 387 | Marketing Communication Internship | 3sh |