Marketing Communication at Mary Baldwin College

Major Course Requirements

The major consists of 45 hours. Students take 36 hours of core courses and 9 hours of electives.

CORE COURSES (Required - 36 hours)
Buad 100 Clean & Green: Business for a Sustainable Future 3sh
Buad 200 Management Principles 3sh
Buad 208 Accounting Principles 3sh
INT 222 Statistics for the Social Sciences 3sh
Buad 230 Marketing Principles 3sh
Buad 336 Global & Cross-Cultural Marketing 3sh
Buad 338 Marketing Research 3sh
Buad 362 Consumer Behavior 3sh
Comm 240 Principles of Advertising 3sh
Comm 260 Principles of Public Relations 3sh
Econ 101 Principles of Microeconomics 3sh
Mktc 400 Senior Seminar: Integrated Promotional & Brand Strategy 3sh
ELECTIVES (Students must choose 3)
Buad 209 Financial Decision Making 3sh
Buad 250 The Female Executive: Strategies in the Workplace 3sh
Buad 306 The Entrepreneur: Starting, Marketing, & Managing 3sh
Buad 350 Project Management 3sh
Comm 100 Speech Communication 3sh
Comm 210 Interpersonal Communication 3sh
Comm 212 Mass Media Law & Ethics 3sh
Comm 215 Mass Communication 3sh
Comm225 Culture, Ethnicity, & Communication 3sh
Mktc 387 Marketing Communication Internship 3sh